According to the University Brief, a new airline brand should be developed, including a new bird-based logo for the country or service. I have decided on a new brand called " Link Kopu " translated into Lithuanian as Towards Dunes. The airline itself holds flights from busy cities into the Lithuanian seaside which has many charms like magnificent dunes, spectacular forests, beautiful sunsets and the sounds of seagulls. These charms I have wanted to incorporate into the airline's logo in order to make the logo fun and earthy at the same time. The seagull, the primary component of the logo, is culturally associated with Lithuania's coastline because they are a common sight there. Then, the colors of the logo stand for views of the sea: turquoise for the sea and beige for the lovely, pleasant sand.